Do You Teach Classes In Your Practice?

Something fun for your weekend!

If you’re here, it’s likely you practice in the lactation and/or birth space.

I recently wrote about how I make decisions about who to partner with, endorse, or promote. (If you missed it, it’s right here.)

In this piece, we’re going to talk about a different kind of tool - not a lactation device, but a business tool.

I make decisions about what I write for you very intentionally.

I take a lot of time to think about making sure I am giving you value when you lend me your eyeballs for a few minutes to read my emails.

I commit to you that if I’ve written it for you, you will get something valuable from it.

We all want the same thing: we want expectant and new parents to have access to unbiased, credible information AND quality clinical care and practical support for pregnancy, birth, infant feeding, and the postpartum period.

That’s why I want to share something with you.

Whether or not you are teaching classes right now in your practice, this can be valuable for you to consider.

You can be an online course creator.

Yes, you. And why would you want to?

Because it can build your business and make YOUR specific expertise and wisdom accessible to more people.

Let's reason this out together: for example, if you are an IBCLC and you add an online prenatal course to your practice, you'll be attracting potential future clients to your email list (by offering them something free first, as my business mentor Amy teaches), then by offering them your course (for a fee), all the while building a relationship with them so that if they encounter problems with lactation when their baby is born, you'll be the first person they think of to ask for help. 

Same goes for birth. If you’re a postpartum doula, you could offer an online course to help your potential client prepare their home for their postpartum journey. Then you would be perfectly primed to offer them your postpartum doula services when they need you. You’d be top of mind because you would have already built rapport, provided them with something valuable, and demonstrated your knowledge and your philosophy of care.

<<<<>>>>>>

Remember, an online course is a tremendously scalable revenue stream, and in our specific field, building up our potential client base through teaching them prenatally solves 2 of our objectives:

- We KNOW people need MORE prenatal education so that they can have an easier start to breastfeeding, making milk, navigating the journey of postpartum, returning to work, and more

- We can ALSO help them after their baby is born

>>>>>But wait — Of course, you could always teach an online course to support folks who are already breastfeeding or pumping. It could be a back to work class, a class for lactating parents who want to venture into getting fit, a lactation nutrition class, a class on pumping for people who would like to pump occasionally but not rely on a pump, a class for people who are active duty military members or first responders or parents older than 35.  

The options are endless. 

One thing I have learned is that people are very attracted to courses that are geared toward them specifically. When you use an intelligent marketing strategy to ensure you are attracting the exact folks you seek to teach, it really works! 

Plus, you only have to create your course once, and then you can sell it over and over again. It becomes a business asset for you. 

My business mentor Amy Porterfield has upped the outsourcing ante by creating a custom AI tool that generates profitable digital course topic ideas for you. 🤯

When you click to access this free tool, you’ll be asked to share a single sentence about something you know.

Like “simple, nutritious recipes for busy new parents.”

Or “running a family calendar so everyone knows exactly where to be, when, and what’s coming up.”

Or “what to ask when interviewing a pediatrician before your baby is born.”

Then Amy’s wizard-like tool will instantly generate a dozen digital course ideas that you ALREADY know how to teach.

That means you are already sitting on a digital course topic that could grow your client list.

How’s that for some good news on a weekend! 🥳

As if that wasn’t cool enough, after you peruse your digital course topics (and maybe play around with a few entries… you won’t be able to resist!), you’ll receive a written manual from Amy herself, explaining:

✅How to identify your “Course Creation Sweet Spot” – AKA how you uniquely meet a need or provide a solution with what you already know

✅ How to use AI as a personal “Course Content Assistant” to flood your mind with even more out-of-the-box digital course ideas, including lessons, modules, titles, and more

✅ The confidence that you can absolutely create a digital course (because you could write a “How To” for half these topics in your sleep)

Amy has taught over 90,000 students - including me.

The reality of business today is that a digital course is the only online offer where money earned and impact made grow simultaneously…without having you on the hook for creating new content or putting in 1-1 hours.

Take it from me, it’s life changing. 

And if I can share that kind of joy with you, you know I’m going to.

So click here to have some fun with Amy’s FREE course topic generator and enjoy the easiest digital course jumpstart I’ve ever seen.

Try it out - it’s fun!

Even if you don’t want to create a digital course about your professional expertise, it’s exciting to think about other subjects you happen to know a lot about.

As for me, I’m always looking for innovative ways to reach our mutual audience of parents, so this type of tool appeals to me a lot.

I partner with Amy every year so that I can share information about what she offers and have an extra income stream for my business.

It feels right to me to do that, unlike the other endorsements, partnerships, and promotions I discussed previously.

I’ll continue to only share with you things that do not impact lactation directly and that can make your work easier or more efficient AND things that might be fun for you!.

Thank you, as always, for keeping your mind and your heart open to ALL the ways we can make a difference for babies and their parents.

Have a wonderful rest of your day!

P.S. Amy’s also got a cool guide to 10 Ways People Make Money with Courses right here!