Just a taste of the wisdom Amy Porterfield, online course creation and marketing expert, shared with me in our conversation recently:
“I can promise you that you are really good in one specific area, if not more, in your industry. There's more money to be made - and a bigger impact you can make - when you figure out your thing, what it is that you are really good at in your area of expertise.”
On marketing: “Don't expect yourself to know this! Find a guide who's gone before you and learn from them. Don't let it start you thinking ‘I would never know what to do.’ You can figure it out, I promise you.”
On investing the time to create a digital course: “it's an asset that you're creating one time, but you're going to benefit in terms of revenue over and over and over again.”
On what it takes to integrate building an online course into your life even when you have a day job: “What it looks like is you dedicating a few hours a week, whether it be three hours, five hours, eight hours, if you have it, (most people don't have that much time), but you have to book it into your calendar and say, I want something more in my life…. So it's just a matter of discipline, like anything else, but understanding why you're doing it will help you show up for those times. You said you would.”
On her appreciation for lactation consultants: “I love the work that you do and all those that are listening, what they do. I remember when my sister worked with a consultant and how much it changed her life, and so I have a sweet spot for all of you listening. Thank you so very, very much.”
When you are done listening to this podcast, you are going to want to hear more from Amy! Here are a couple of ways you can do that:
Your Next Move featuring Special Guest Amy Porterfield, Online Course Creation & Marketing Expert